Narrative Information Essay Example | Topics and Well Written Essays - 2000 words

Narrative Information - Essay Example The Sage organizational set up concentrates on encouraging entrepreneurship, innovation, spirit of working as a team and using local software United Kingdom experts to make state of the art business programs. Present Marketing Strategy. Small and medium scale enterprises have shown strong needs to purchase business (specifically accounting ) software in order hasten and make more accurate current manual accounting business transactions. Such companies have back offices where accounting and bookkeeping (Larson, 1995) services are being processed. The medium and larger companies do need software that can make their tasks easier. When the accounting system is accurate and is updated constantly by the computer, then the customers and suppliers will know, as soon as possible (ASAP), what the daily business problems are so that remedies that will lessen the damage done will be put in place earlier. This is where Sage comes to the rescue. Sage will help, in a big way, the small and medium rate industries with their bookkeeping needs and accounting functions. The software, however, are being purchased by some the small companies. Based on the above, the company has been very successful with the present marketing strategy (Thompson, 1999). The income statement clearly shows that there is its present income has been on the rise. Because the present strategy is on the right track, then we will now be implementing a new strategy will be discussed below. This strategy is called Resource based marketing (Kinnear, 1996) strategy. OUTLOOK. According to Sage Chairman Michael Jackson, Individuals in Sage are being treated very highly and respected as a person. Sage company is constantly invented new products and new processes for its large customers' activities. Revenue has grown for Sage company because Sage manages to offer new products to its biggest resource(Samuelson, 1973) which is the CUSTOMER(Irwin,2000). Sage produces for its four million clients software solutions that takes good care its network. Sage has a network of over 22,000 reselling business partners. Based on the above Chairman Michael Jackson statement, invention is the name of the game. Many companies have put up a research( Dilworth, 1993) and development department in order to find new products to sell. These new discoveries will spell the difference between success and failure. By continually inventing new products where the competitors have no similar goods or services, the Sage company will have the edge in terms of market share.Another type of research and development strategy is to improve the quality or quantity output of something that has no competition because it is new discovery. For example, if the accounting software created by Sage can work harmoniously with adobe pdf files, and word files and excel files, as well as other